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Link popularity is basically the number of
links that point to your web site. Besides the optimization of your web pages for meta tags and search engine readiness, link popularity is considered as being a major factor for your ranking in the
search engines. A large number of links that point to your web site will therefore improve your ranking significantly. Besides that, well placed links are an excellent source of consistent traffic
to your web site. Recent studies have shown, that most web sites are being found through search engines and (secondly!) through links - what makes link popularity double-effective!
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